On page SEO in addition to looking very closely at the nature and quality of content, particularly copy also pays close attention to the structure of the site. Search engines apply great weight to structure and they like to know what's important about each site. Semantically Relevant information needs to be higher up in the site hierarchy and each page should use links to other relevant pages. Focus is drawn to:
The topicality, depth, detail and breadth of the information presented
How the content is interlinked - the internal anchor text, its source and destination. When the opportunity presents itself, include links to related products, related articles and related searches. Ensure the anchor text is optimised. The number and nature of external links - how concentrated they are and which pages they are pointed at
Structural elements - heading, paragraph and other HTML tags that prioritise importance.
On-page optimisation is something that should be done as a matter of course. You can approach our experts at
SEO Consult about the on-page factors that will come into play for your sites optimisation. There are some basic elements that should apply to all sites:
Title tag
The debate about how important the title tag is to
SEO swirls on, but most
SEO experts still recommend that a sites title tags feature the main keywords for the page. It is the first thing that search engines come across and the first thing users see in the SERPs. The title tag should have a clear message but be catchy as well.
Keywords in content
Your choice of keywords for each page will guide your
SEO for each page. A good keyword strategy will include long-tail keywords and synonyms.
Links
The internal links of a site are a valuable asset that can be overlooked. If your site has a good structure, with each important page only one or two clicks away from the main page, links can be used to lend importance to your main pages. Placing keywords within anchor text is also a common technique.
Header tags
Header tags allow you to highlight certain points within your content to both search engines and site users. Its a good idea to include keywords when you can in headers, without being clumsy.
Text styles
Like header tags, your choice of text styles will inform site users and search engines of what is important on your page. Most
SEO companies bold keywords occasionally within text to let search engine spiders know that these tags are important.
Meta tags
The importance of meta tags has gone down over the last few years, particularly the meta description tag. There are those that argue that search engines will again take meta descriptions into account, but only time will tell. Meta description tags are what users see under title tags in the SERPs, so many
SEO companies spend some time on them in any case.
The good news is that your on-page efforts come with the bonus of benefitting your site users as well. Any time you make your site more readable, any time you reduce download times and any time you pull your message out to make it clearer, you get a little bit closer to the users of your site.
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